Title: Stereotyping: Representation of Women in Print Media in South East Europe

Editors: Nirman Moranjak-Bamburać, Tarik Jusić, Adla Isanović

Publisher: Mediacentar Sarajevo, 2006

In 2005, within its project Gender Stereotypes in Media: Representation of Women in Print Media in South East Europe”, Mediacentar Sarajevo have started a comprehensive research on the representational practices, gender stereotyping, strategies and methods of gender discrimination in the media.

The result of this regional research is the book titled „Stereotyping: Representation of Women in Print Media in South East Europe“. Apart from comparative content analysis of the daily newspapers from Bosnia and Herzegovina, Croatia and Serbia (conducted by Mediacentar Sarajevo) this book contains texts by authors from Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Macedonia and Serbia. Authors of diverse methodological and theoretical traditions and backgrounds offered a broad variety of perspectives on gender and representation of women in print media in South East Europe.

„The task of this collection of papers in this sense is to try and help in understanding, explaining, and also changing the hegemonic hierarchy of gender regimes and creating a foundation for changes in media programs and business policy. But this will require the readiness of the media themselves to reexamine their roles. The diagnosis made for the media images of gender roles and the attribution of responsibility to media for the contrived processes of democratization in society are at the same time a public appeal for us to imagine a different democratic structure of public communication - for all of us together to imagine the potential of anemancipated media.” (prof. dr. Nirman Moranjak Bamburać)

The project is a joint endeavor of the South East European Network for the Professionalization of The Media (SEENPM) and the Balkan Human Rights Network (BHRN), funded by SEENPM, Open Society Foundation Bosnia and Herzegovina (OSFBIH) and the Danish Ministry of Foreign Affairs Neighborhood Programme (NAB).

Project partners are  Albanian Media Institute (Tirana, Albania),  Media Development Center (Sofia, Bulgaria), Macedonian Institute for Media (Skopje, Macedonia), Media Centar Beograd; (Belgrade, Serbia), B.a.b.e- Be Active, Be Emancipated B.a.b.e.–Be Active Be Emancipated. Women’s human rights group (Zagreb, Croatia).

You can download texts separately of the full publication in .PDF format here.